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404 Media: Muse's business calls were made by humans

404 Media reported that Muse's flagship phone feature, calling businesses to book tables and appointments, was being handled by people in call centers, a human layer Meta added during internal testing.

4404 Media ·2026-09-25 ·instagram.com

Try it yourself

Copy this to Muse and replace the [brackets] with your own details:

Call [restaurant or business] to book [date and time] for [party size], then tell me who you spoke with and what they said.

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$1,504.72recovered

One sentence took care of five forgotten vet bills

Paul just said, "file my unsubmitted pet medical bills," and Muse logged into the website, dismissed the cookie prompt, and submitted all five bills totaling $1,504.72 to the pet insurance company.

Recovered $1,504.725 errands done
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FCC complaints filed for hundreds of spam calls

He asked Muse to do something about spam calls, and it filed FCC complaints against the hundreds of numbers in his voicemail.

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A utility phone tree cleared in four minutes

He asked Muse to contact his utilities about account changes. It got through the phone bots to a human rep in about four minutes, and when they needed him directly it brought him into the call efficiently.

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A homemade hourly news radar from HN, Techmeme and X

Finding Muse's feed light at about one item every two hours, he had Muse build a custom news tool that scans Hacker News, Techmeme and high-signal X accounts hourly, filters against his criteria and alerts him to anything urgent. He says it works really well so far.