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Meta officially announces the full rollout of Muse

Meta announced the official launch of its personal AI assistant Muse, calling it the concrete embodiment of Meta's personal superintelligence strategy, and invited everyone to try it right away.

Author:Alexandr Wang · 2026-09-08 · x.com

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Business

Audited six months of data, set a plan for 1 million followers

Muse analyzed six months of her Instagram data, benchmarked her against similar creators, and set a concrete three-month plan to reach 1 million followers — it now also sends her a daily content-idea "newspaper."

Business

'Mela' runs a beauty creator's week — shot lists, emails, shoots

Beauty creator Jaquel, who has 16,000 followers, has her Muse agent 'Mela' build shot lists, write emails to photographers, clean her inbox, and draft a checklist for a pumpkin-spice-themed weekend shoot — all while accommodating memory difficulties from her epilepsy.

Business

Read his saved Reels, spotted a style pattern, and booked a flight to Dubai

Kayvon had Muse look through the Reels he'd saved to his "Favorites," and it kept finding similar clips styled after Daniel Dalen's shots in front of the Burj Khalifa in Dubai. Based on that, it built him a shooting checklist and a six-week posting calendar, and booked his flight to Dubai.

Business

Furniture flipper gets Marketplace alerts with haggling scripts drafted in

Lilly has Muse watch for dressers and nightstands under $150 within 20 miles of zip code 88310 on Facebook Marketplace, getting a morning alert with details and a ready-to-send negotiating script — she's used this to snag a $75 vintage bedroom set and a $20 side table.