Compared cards by his own spending, not generic rankings
1 errands done
He had Muse compare several credit cards based on the categories where he actually spends the most, with an annual fee cap. The result was a clickable comparison built around his real spending habits, instead of a generic "best credit cards" list.
Try it yourself
Copy this to Muse and replace the [brackets] with your own details:
Compare a few credit cards for me based on the categories I spend the most on, keeping the annual fee under [amount], and put it together as an easy-to-browse comparison.